In this episode we talk about the book The Power of Habit by Charles Duhigg. We talk about how habits can unconsciously form and create a dependency. Target and companies like Target use habits to identify customers and target their potential needs. We talk about how habit dependency can get in the way of our ability to innovate. We address some of our design related bad habits and how they have negatively impacted our work. Being organized isn’t usually a trait of a creative person and we talk ways to balance the two. Alienmuffin Social: IG: @alienmuffin Twitter: @alienmuffin www.facebook.com/alienmuffin/ Our shop: alienmuffin.threadless.com/ Special thanks to @ChrisHardknocks for the intro music: @chrishardknocks